If you’re reading this, you’re probably hiring for a role I applied for! Since you came this far, here’s a little about me.
I’m a senior digital content professional with more than a decade of experience creating and promoting high-quality marketing and editorial content for businesses and news organizations.
After 11 years in digital journalism in newsrooms both here in the U.S. and in my native Australia, I turned my professional focus to e-commerce content marketing in 2018 and have since worked for brands with domestic and global reach in the D2C and B2C spaces.
I’m also an accomplished writer and over the past 17 years I’ve built a strong portfolio. When it comes to content marketing, there are very few formats I haven’t written for internal and external audiences. In various roles I’ve created and executed editorial and social media content strategies, lifecycle email marketing, product copy, landing page wireframes and content outlines, packaging, retail brochures and signage, video scripts, sales enablement materials, customer service email macros and more.
Beyond the workplace, I became a naturalized U.S. citizen in the spring of 2019 in Denver, Colorado, where I’ve made my home since 2017. I was married in the fall of 2023 and I’m a doting dad to a creative and fun-loving daughter.
In what spare time I can muster, I’m an amateur middle-distance runner and completed my first half-marathon in 2021. I also love to cook, travel and write when the inspiration strikes me.
Skills & Technologies
- Content production & distribution: WordPress, Adobe Creative Suite, Microsoft Office suite, search engine optimization, mobile app campaigns, MailChimp, Klaviyo, Oracle Commerce 11, Optimizely
- Social media: Facebook, Twitter, Instagram, YouTube, LinkedIn, Falcon.io, SocialFlow
- Traffic & analytics: Google Analytics, Twitter Analytics, Facebook Insights, Chartbeat, Parse.ly
- Business development: Website design, marketing, event management, public relations, communication strategies, email marketing.
Adrian Crawford 