Duration: September 2021-November 2021
Project: Marketing copywriting for grocery delivery app start-up
Scope of Work: I was brought on as a freelance copywriter to develop customer-facing marketing content for Jokr, a grocery delivery app launching in New York City after seeing some success in other markets around the world.
During the fall of 2021, I provided marketing copy for an estimated 30-40 creative briefs encompassing:
- In-app campaign banners;
- Social media (Instagram posts, stories);
- Email marketing (Subject and preview line options, body copy);
- App pushes.
One of my favorite pieces of copy during this engagement was a social caption to complement an OOH activation, pictured below.
Adrian Crawford 