Duration: April 2022-December 2022
Project: Product copywriting for new outdoor apparel lines
Scope of Work: I was brought on as a freelance copywriter to develop product descriptions for apparel and equipment collections released by Bombardier Recreational Products’ outdoor brands (Can-Am, Sea-Doo and Ski-Doo) for the consumer market.
Throughout 2022, across three releases, I wrote and applied revisions to descriptions for more than 400 products, including clothing, protective equipment and riding accessories, requiring a strong understanding of not only the target customer demographic but the products as well.
Adrian Crawford 