Duration: January 2023-July 2023
Project: Develop social media strategy for Los Angeles County Homeless Initiative
Scope of Work: As a freelancer working for The Wolcott Group (Long Beach, CA), I was contracted to assist in the development of an effective social media strategy to help raise awareness for the Los Angeles County Homeless Initiative, a county program dedicated to achieving functional zero for homelessness in Los Angeles through increased access to affordable housing.
Developing an effective, consistent content program involved navigating the complex bureaucracy of Los Angeles County and its city governments, stakeholders and boots-on-the-ground staff. My co-contractor and I created a integrated marketing strategy designed to have immediate impact on LAHI’s existing social channels (Facebook, LinkedIn) while being transferrable to other platforms as they came online. Content included success stories, press releases resources for those experiencing homelessness, community engagement strategies and more.
I had the pleasure of working with Adrian on the Los Angeles Homelessness Initiative. Adrian’s exceptional intelligence, efficiency, and sense of humor made our collaboration truly enjoyable. His dedication and hard work in navigating complex projects and coordinating with various teams, county departments, political stakeholders, third-party vendors, and nonprofit partners were outstanding. Adrian is undoubtedly one of my favorite contract partners ever, and I highly recommend him for any project requiring strategic thinking, creativity, and a great sense of humor.
Camber Clemence
Adrian Crawford 